"Creativity is intelligence having fun."

Whether Albert Einstein actually said that or it’s just excellent internet branding, but after 10+ years in advertising (mainline + healthcare), I can safely say my intelligence has had a lot of fun.

What started as a copywriting journey in India has evolved into an international adventure. Today, I’m based in Malaysia, working across multiple diverse markets to take brands from "What if we tried this?" to "Wow, that actually worked." From brainstorming wild, blue-sky concepts to polishing the final, pixel-perfect copy, I’ve partnered with a wildly diverse crew of clients. Every single one of them has helped feed the "creative bug" in me or at least given it a very healthy dose of caffeine.

When I’m not typing out or proofing ad copies and pitch decks, I keep myself busy with these 3 things:

1. Catering to my true bosses: I am a cat lady to the absolute core. My felines are essentially my unpaid junior copywriters.

2. Collecting passport stamps: I love traveling, exploring new places, and immersing myself in different cultures. It's the ultimate creative reset.

3. Fueling my K-drama obsession: My love for Korean dramas naturally spiraled into learning the language. Honestly, I just love the challenge of picking up new languages - it keeps my brain sharp and my word-nerd heart happy. To let you in on a little interesting fact – I’m a polygot.

This portfolio is a curated peek into my brain, right from initial ideation to final copy. Take a look around, and let’s make something fun together!